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Wednesday, April 22, 2009
Lunch time just got a bit more Happy Time at Wegman's in Downingtown, PA
More quality beer takeout comes tomorrow, 4/23, to Philly's western suburbs. A Quick stop into Wegmans in Downingtown, PA today for lunch showed live beer wars taking place before my very eyes. Distributors and retailers duking it out for shelf space. Okay, not quite that dramatic but there was a frenzied activity around the cafe where beer sales of singles and sixers are due to begin tomorrow, April 23rd. Bottles and boxes were strewn around as order was being brought to beer's new home. Interesting thing is location, just inside in the cafe entry and to the left customers will be immediately greeted by beer. But, for customers already in the store, they need to pass the checkout area to find the beer only to return to the checkout counter. Seems, at first, to be a bit awkward but I'm sure it won't take long to get accustomed to...unless they eventually change the checkout design and layout. According to the manager, roughly 500 brands will be represented tomorrow on day 1 and judging from the carts full of beer cases, most locals and many familiar brands from around the country and world will be available to go or to eat in with your burrito, sandwich, sushi, pizza, or salad bar fixins. One sample of a single bottle price point was the Chimay Grande Réserve 750ml at $11.49. Tell the boss you'll be taking the afternoon off. Lunches just got a little longer.