(This is the second in a series of ten installments documenting both my time during Philly Beer Week 2010 and insights provided to me by customers, importers/distributors/representatives, brewers, brewery owners, publicans, et cetera. All of whom wanted their comments to be aired, but very few who wanted their name associated with them. Some of you may not appreciate the anonymity, but that's the way it needs to be if we're going to talk about these things around here. You'll need to trust in me that I've gathered up all of these notes and opinions during PBW '10 and am sharing them with you in order to continue the conversation about what will make a better Philly Beer Week 2011.)
Click back to see the first in the series. Click forward to see the third in the series.
Let's start off this series with a doozy. Apart from the number of PBW events conducted in June, perhaps no other conversation that I participated in was more passionate than that around the involvement of the Ladies of Delilah's Gentlemen's Club. While not many would begrudge their right to pay the PBW Membership Fee and list their events, almost everyone questioned the motives and the wisdom of allowing them to participate so significantly--particularly in the Hammer of Glory Tour and appearances around town--let alone the explicitly suggestive naming and describing of their events ("...hike up the pole...", "...work up our top...", "...nice cans..." for starters).
Perhaps one of my favorite quotes came from a customer of Philly Craft Brew scene.
"The Delilah girls? phelgh! If the PBW organization is so cot dam concerned about its reputation and being associated with St. Patty's Day, maybe it should consider the image it projects when associated with a strip club. Seems like craft beer is resorting to macro beer marketing tactics. Shame on Philly Beer Week."
and from another...
"I enjoy T&A as much as the next red-blooded male, but why it needs to be included in a marketing approach for craft beer is beyond me. Sounds like it's all about the money to me."
and yet another...
"Of course, we want our niche industry to be perceived as fun, relaxed, and not stuffy...but this takes it too far."
and from a long-time establishment participant in Philadelphia Craft Beer
"This is absolutely not the image of craft beer that we want to project. This is wrong in more than one way."
Interesting perspective and keen insights.
Your thoughts, if you will?
Coming tomorrow...we'll ratchet it down a bit with a light-hearted note about Sierra Nevada.
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