Content Protection

© Bryan J. Kolesar and The Brew Lounge, 2005-2017. All content is owned and uniquely created by Bryan J. Kolesar. Unauthorized use and/or duplication of this material without express and written permission from Kolesar is strictly prohibited. Excerpts, images, and links may be used with advance permission granted and only provided that full and clear credit is given to Bryan J. Kolesar and The Brew Lounge with appropriate and specific direction to the original content. Contact Kolesar at

Friday, February 18, 2011

Craft Sales numbers up again

Interesting news from the Brewers Association yesterday. (Thanks to Jack Curtin for heads-up.)

Market share for craft beer, based on dollars, has grown to 9.4% as of 2010 year-end. Pretty incredible growth considering five years ago, that statistic was nearly half at 5.4% of total sales. went live in the second half of 2005 -- not that I'm suggesting any correlation.

But, with distributor and retail costs rising (faster than raw material costs?), it makes me wonder if volume growth is nearly as steep as on a dollar basis.

It also makes me wonder if, with macro beer sales losing ground, on an equalized/normalized basis (does anyone attempt this?) how much different the share of market, both based on dollars as well as volume, would be?

Sorry, for asking more questions today than I've answered -- but maybe we can turn this into a conversation if some of you have the answers more readily available than I.

No comments: