Haven't been to Sly Fox in Phoenixville since Robbie Burns Night back in January (actually have driven farther, many times, though to the HQ in Pottstown). Sounds like these updates, particularly the kitchen menu, are perfect reasons to get there soon. Here's the brewery's press release describing the recent changes.
JULY 10, 2018— Phoenixville, PA — In late 2017, Sly Fox Brewing Company evaluated their twenty-plus year old offering and instituted some seriously creative innovations including a revised portfolio of beers featuring all new packaging and an updated brand with an exciting new logo. Only one brewpub in Phoenixville, Pennsylvania was first. In 2018, the small southeastern Pennsylvania town of 16,440 ranks in the national top 10 for most breweries per capita, but it all started twenty years ago with the Sly Fox Brewhouse & Eatery.
MEET THE NEW SLY FOX PHOENIXVILLE!
Pennsylvania's original brewpub, the Sly Fox Brewhouse & Eatery, recently applied the exciting modifications to the restaurant, overhauling the inside with a fresh new look that underscores what Beer Advocate called, "America's third best brewpub." Beyond a new coat of paint, the Phoenixville restaurant modified the bar and dining room layouts and opted to use brewery event and product promotion in the interior decoration plan. All new carpeting and a decluttering of the pub has created a new, inviting space.
Sly Fox Brewhouse & Eatery, the only Sly Fox outpost that offers full table service, also upgraded their exterior facade—incorporating an aesthetic that complemented the brewery rebrand. Outside, inviting cedar fencing now encloses a charming outdoor patio and tasteful signage summons passersby to acres of free parking, while a long list of award-winning fresh beer and an original pub menu with rotating specials await inside. The East Pikeland Township pub also offers Penn's Woods select and premier red and white wines.
"The Eatery is unique even within our own company," says Pete Giannopoulos, brewery founder and manager of the first pub—one of the longest-lasting brewpubs anywhere. "With the rebranding of the brewery and excitement generated by the new beers added, it was a logical time to examine what we were doing on the restaurant side."
Sly Fox recently announced a new pub coming online in Wyomissing, PA as well as plans for several other locations and it's expected that Trainer will consult on those menus while maintaining the creative new style of the Phoenixville food offering.
MEET THE NEW CHEF!
Besides the rebranding and the interior and exterior upgrades, Sly Fox Brewhouse & Eatery has retained a new chef with a first class pedigree. Chef Jim Trainer, who last ran the kitchen at the Kimberton Inn for twenty-seven years, has revamped the Sly Fox menu and introduced daily specials as inviting as the new decor.
Trainer has been a fan of Sly Fox beer since the beginning, sitting on the other side of the bar after long shifts preparing wonderful cuisine. He'd often commiserate with the bartender so, in true Sly Fox style, we enlisted a part-time bartender to introduce you to the new head chef. Corey Reid, part-time beer-slinger at the Brewhouse & Eatery and full-time sales manager has come to know a lot of customers well, and he recently sat down to interview the man who is reshaping the food offering in Phoenixville.
Click here for a fun Q&A with Head Chef Jim Trainer conducted by Corey Reid
© Bryan J. Kolesar and The Brew Lounge, 2018. All content is owned and uniquely created by Bryan J. Kolesar. Unauthorized use and/or duplication of this material without express and written permission from Kolesar is strictly prohibited. Excerpts, images, and links may be used with advance permission granted and only provided that full and clear credit is given to Bryan J. Kolesar and The Brew Lounge with appropriate and specific direction to the original content. Contact Kolesar at TheBrewLounge@gmail.com
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