Wednesday, February 18, 2009

PBW 2009: Kickin' Off Philly Beer Week with Opening Tap on March 6th

You may have caught this on Philly Beer Week's homepage. In case not, here's the press release announcing the official kickoff on Friday evening March 6th. Of course, there are close to two dozen other events jockeying for position on the calendar beginning at 12:01am, but this one includes some clever awards and promises to showcase the industry's glitterati. You'll have to attend to see just how clever we really are!
PHILLY BEER WEEK 2009 ANNOUNCES DETAILS FOR 'OPENING TAP' – THE KICK-OFF EVENT FOR AMERICA’S LARGEST BEER CELEBRATION PHILADELPHIA, PA – The second-annual Philly Beer Week (PBW) 2009 will kickoff on Friday, March 6 at 7 p.m., in the spectacular Comcast Center lobby and Winter Garden (17th street and JFK Boulevard) with the Opening Tap, a celebration honoring over 30 regional breweries whose beer help make Philadelphia “the best beer-drinking city in America.” The Opening Tap will begin with a ceremonial ‘first tap’ using the official Philly Beer Week Keg Mallet, followed by a strolling beer tasting and a festive awards ceremony. Opening Tap tickets cost $40 and can be purchased online at ($50 at the door.) "The Opening Tap is a one-of-a-kind event featuring our local breweries and their beers, as well as the men and women who create them," says Don Russell, who along with Tom Peters and Bruce Nichols are the founders of Philly Beer Week. Invited breweries for the Opening Tap include: Appalachian Brewing, Barley Creek Brewing Company, Brew Works, Dock Street, Dogfish Head, Earth + Bread, Erie Brewing Company, Flying Fish, General Lafayette, Iron Hill Brewery & Restaurant, Lancaster Brewing Company, Legacy, Lion, Manayunk Brewpub, McKenzie’s, Nodding Head, Penn Brewery, Philadelphia Brewing Company, Porterhouse, Reading Brewing Company, Riverhorse, Rock Bottom, Roy Pitz, Sly Fox, Triumph, Stewart’s, Stoudt's, Troegs, Twin Lakes, Victory, Weyerbacher, Yards and Yuengling. A group of local beer writers created the awards that will honor each brewery represented at the event. An emcee will announce each award and invite the brewery representative to join them, get their photo taken and receive their PBW award. "These are not your traditional 'Best Of' awards. They have a definite Philly attitude! In this town, we may take our beer seriously, but we don’t take ourselves too seriously," says Russell who created the awards with fellow beer writers George Hummel, Bryan Kolesar, Lew Bryson, Jack Curtin, Suzanne Woods, Rich Wagner, Woody Chandler, and Carolyn Smagalski. Food will be available for purchase from the Market at the Comcast Center, and live music is also planned. Attendees must be at least 21 years of age, and no children will be admitted. Those wishing to take public transportation to Philly Beer Week, can purchase Sip Safely with SEPTA, an unlimited, all-day, bus-trolley-rail pass that will be sold for $9.00, valid any one day between March 6 and March 15. This pass is valid on SEPTA services, to encourage PBW participants to travel safely, rather than driving from event to event. Sip Safely with SEPTA passes are available for sale at most SEPTA locations. More information is available on the Travel section of the PBW site. To purchase tickets for the Opening Tap or find general information including the ever-expanding schedule of events and list of participants, please visit Philly Beer Week

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