On the heels of this week's teasing news about 2010's craft beer growth numbers, comes a video also in my inbox when I returned from the West Coast.
This is delivered by Greg Koch of Stone Brewing Company in Southern California and hosted at SellingCraftBeer.com, purportedly an extension of Brewers Association.
A great and reasoned case being made for bars carrying the beer that all we consumers love. I'm an analytically-driven numbers guy, so I catch on quickly to this proposition, and I suppose that most proprietors will as well.
I only quibbled a bit with what seemed like a low average cost per keg of craft beer: $124. I might have thought closer to, or even just north of, $200. But, I'm not in the business — plus, it's still directionally correct.