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Sunday, February 20, 2011

Selling Craft Beer: A compelling argument

On the heels of this week's teasing news about 2010's craft beer growth numbers, comes a video also in my inbox when I returned from the West Coast.

This is delivered by Greg Koch of Stone Brewing Company in Southern California and hosted at, purportedly an extension of Brewers Association.

A great and reasoned case being made for bars carrying the beer that all we consumers love. I'm an analytically-driven numbers guy, so I catch on quickly to this proposition, and I suppose that most proprietors will as well.

I only quibbled a bit with what seemed like a low average cost per keg of craft beer: $124. I might have thought closer to, or even just north of, $200. But, I'm not in the business — plus, it's still directionally correct.

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