(This is the third in a series of ten installments documenting both my time during Philly Beer Week 2010 and insights provided to me by customers, importers/distributors/representatives, brewers, brewery owners, publicans, et cetera. All of whom wanted their comments to be aired, but very few who wanted their name associated with them. Some of you may not appreciate the anonymity, but that's the way it needs to be if we're going to talk about these things around here. You'll need to trust in me that I've gathered up all of these notes and opinions during PBW '10 and am sharing them with you in order to continue the conversation about what will make a better Philly Beer Week 2011.)
Click back to see the second in the series. Click forward to see the fourth in the series.
Craft Beer is getting old.
Witness the 30th anniversary of Sierra Nevada...the "retirement" and turnover of the Anchor brewery by Fritz Maytag...the next line of family in the business at Stoudt's...etc.
Overheard during Philly Beer Week '10: "Sierra Nevada? That's my Dad's beer!" --as if to say that Sierra Nevada is an old man's beer to today's young craft beer drinkers.
Quite an eye-opener when you put it in that context, eh?
But, what it does mean is that we're well into the second, and almost third, generation of craft beer makers and drinkers.
Your thoughts, if you will?
Coming tomorrow...a discussion about market saturation.