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Monday, December 10, 2007
Whole Foods Beer Room in New York, NY
Here I went, proud of myself for exercising reasonable restraint at New Beer Distributors (only buying 5 bottles), ready to head off to Blind Tiger. As I was walking and phoning home, what to my wondering eyes should appear?...but the word "beer" in a store window and eight tiny Christmas beers. (hey, this is the adult version ;-) Why, is that a Whole Foods Market that I see? Yup. And, is that really a beer store integrated into Whole Foods? Hm, must investigate. The Whole Foods Market Beer Room has been open for roughly four months and one of the managers, Foster, gave me a run down of the operations. Basically, I spied most of the same beer that is also available down the street at New Beer. Big difference is atmosphere (temperature controlled and more "polished," i.e. you'll pay for a portion of said atmosphere) and the growler filling stations. Yes, growler filling stations. Consumption is not permitted on site, but bring your own growler or buy one of theirs and they'll fill it up with one of the frequently changing draft beer selections. As of last Thursday, they were pouring local faves like Brooklyn, Sixpoint, Bluepoint, Kelso, Chelsea, as well as Harviestoun. Next up was "8 Days of Wheat," specially-brewed for Whole Foods by Sixpoint. I'd recommend calling ahead if you're in NYC and are looking to take a growler full home with you. Pair the beer with the quality and selection of food stuffs that the Market offers and they've got a winning combination on their hands. Now dash away, dash away, dash away all of you...