Monday, July 27, 2009
So you think your online tap list is slick, eh?
Dear bar and brewery owners: While some of you struggle with the concept of an updated and useful website, let alone the mere existence of one (though, fortunately, those are few and far between), a new bar in Manhattan has gone where I'm not sure any other bar has gone before...and it's about time. Rattle 'n' Hum in midtown Manhattan has been making waves for several months now as they grow their reputation with a large number of high quality drafts, four cask engines, growlers to go, and regularly occurring special events. The naming of the bar is no coincidence; It's not unusual to hear U2 playing across the band-inspired speaker system at this Irish-American pub. Sure they've got a website, an updated blog, and a weekly newsletter. Now, Rattle 'n' Hum is making it even easier to know what's going on at their bar. How many people do you know with "smart phones," iPhones and the like? I'm getting close to a year with my iPhone and have found it to be one of the most useful and invaluable tech tools I've ever owned, especially when travelling around whether near home or the other side of the country. The bar has an iPhone app that gives you everything you need to know about what's going on...draft list...bottle list...cask-conditioned beers...events...and contact information with handy-dandy links to easily map and phone the bar. The only thing that seems to be missing is a 'last updated' tag on the lists. With mobile computing and internet access only getting more prevalent, before you go and try to get a website started up, you might want to see what it'll cost you to get a mobile phone app up and running first. For people on the go and for people simply wondering where to go, this is the perfect combination of the web and mobile devices.