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Thursday, January 31, 2008
Philly Beer Week 2008 - This Is Gettin' Big
Admit it, you're starting to get impressed. How can you not? Just take a look at the updated calendar. Either here in this spreadsheet that I've kept up-to-date, over at the Beer Yard website, or at the improved PBW calendar on their site. If I can count correctly (and, after staring at the beginning-to-get-staggering number of events), I'm seeing almost 70 events scheduled for the 11 days of Philly Beer Week in March. Wow, now this thing has certainly picked up some steam over the past month, hasn't it?
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I think we need a PBW Beeriodic Table marketing piece. Something that can get passed around to blogs demonstrating the depth and breadth of the events. Then you just click on it and go to the details at the PBW calendar.
Or how about a widget slideshow that can be easily embedded into a blog. Ok..ok...I'm putting down the coffee.
Of course that slideshow would be shareable and would come with the HTML to embed into your site. Kinda like a badge of honor for all those sites who are proud of Philly Beer :-)
BTW I'm not impressed or excited yet ;-)
Great blog and Congratulations. You've been added to the THAT BLUE YAK blogroll.
Google calendar might be a good option. Its easily sharable and you can even embed it into the website.
For I minute there I thought Adam was just having an online chat with himself...Just kidding.
Wow, my coffee was good this morning, but nothing like Adam's!
I've about exhausted my ability to keep up with what is now many dozens of events during PBW.
When it was just 20 or so, I might have undertaken that initiative. But, especially now that Jack/Beer Yard and even PBW's calendars are an good options, I'll pass on creating any more work for myself at this time. Hopefully, you won't think I'm any less proud of Philly Beer ;-)
Maybe if I'm bored on Monday I'll create a google calendar that is shared and can be updated by many. The one on the main site leaves a lot to be desired. Jack's is much better.
I was having an online chat with myself. You know the best thing about talking with myself is that I'm a good listener ;-)
Seriously though, I think some viral marketing could be good here. Just a chicklet/badge/widget that could be put on any site easily. I haven't checked every site, but, I don't see PBW mentioned on many of the sponsor sites yet.
I grabbed all the sponsor images/logos off the PWB site and I'm gonnat create a Slide widget and post it on my site. If it seems like a good idea maybe others will follow suit or help create a better one.
You know the marketing people will probably do something like this when it gets closer, but, I'm impatient :-)
It's done. Check it out!
In the words of Flounder from Animal House: ...OH MY GOD.....THIS IS GREAT!
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