
Half-way into Philly Beer Week 2008, I've got a mid-term wrap-up for you. While it's nearly impossible to cover every event, short of calling each establishment and getting their reactions, here's a short listing of what I've seen myself and heard from others. Shine on you crazy kids, we've got 5 more days to go!
Remember, you can always go back to my Philly Beer Week Index, which gets updated at least two, sometimes more, times a day.
From my first-hand perspective:
Others have told me:
While I still believe that there didn't have to be this many events scheduled for the very first year of this unproven undertaking to be a huge success, I do believe that things are going reasonably well and bodes well for next year's installment. But, there's an important lesson to be learned along the way here, especially for those who bemoan the overwhelming number of events. Philly Beer Week is what you make it; what it means to you. If you went to one tasting in the suburbs and had a great time, great. If you went to 16 events across the region, congratulations. But, no one is keeping score. You'll get no beer points and no one will recognize your accomplishment if you make it to 5 events every day.
It's the same the rest of the year. We don't go to each and every event there is. We get to what we can get to. We pick and choose based on our tendencies and our wallets. Somehow, we make it through the rest of the year just fine.
What also is important is that you find something to do, hopefully a new experience, and you enjoy yourself. And chat up the bartenders, brewers, owners, distributors, journalists, waiters, and anyone else that should hear what a great time we're all having with this spectacular "Imperial" week. Let them know that you appreciate the efforts that they went to in order to bring you a special beer, unique food, an all-around memorable experience. Make them want to do it again next year, and the year after, and...
...on to Day 6...
1 comment:
What I want to know is...have there been any events that were outright failures? I mean, my Upstate thing at the Grey Lodge was nowhere near as well-attended as we'd hoped, but it still went acceptably well. (My other three events went extremely well, thanks so much to all those who came out!) I'm just wondering if the dire predictions of events failing because of over-extension came true.
COME TO THE LAGER GALA AT TRIUMPH, 6-10 ON THURSDAY NIGHT!
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